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The McCarthy Institute for Intellectual Property: Trademark Law and Its Challenges 2018


 Megan Banningan

Megan K. Banningan, Counsel, Debevoise & Plimpton

Megan K. Bannigan is a member of the Litigation and Intellectual Property & Media Groups, specializing in trademarks, trade dress, copyrights, false advertising, rights of publicity, licensing and other contractual disputes and cyber/privacy. She represents clients across a range of industries, including consumerproducts, cosmetics, entertainment, fashion and luxury goods, financial services, food and beverage, pharmaceuticals, professional sports and technology. Ms. Bannigan has extensive trial experience, helping to secure an over $20 million jury verdict for client Learning Annex in the United States District Court for the Southern District of New York, among other matters. She also has experience representing clients before the United States Patent and Trademark Office,the Trademark Trial and Appeal Board and the International Trade Commission.

Ms. Bannigan is also an adjunct professor, teaching fashion law and other courses at local universities. She previously was a Clinical Visiting Lecturer at Law at Yale Law School, leading the team of students that helped secure the landmark decision in Connecticut Coalition for Justice in Education Funding v. Rell, where the Court declared that several features of Connecticut’s system of education, including the formula for distributing funding to school districts, were unconstitutional.

Ms. Bannigan is active in intellectual property-related professional organizations, including the International Trademark Association, for which she spearheaded the development of INTA’s Pro Bono clearinghouse and, in 2017, was awarded the Volunteer Service Award for Advancement of the Association. She is also a member of the Intellectual Property Sections of the American Bar Association and Federal Bar Council and the American Intellectual Property Law Association.

Ms. Bannigan has a strong commitment to public service. She has a large pro bono practice and is active in an array of not-for-profit organizations, including for the Cancer Research Institute and Advocates for Children of New York. Prior to joining the firm, Ms. Bannigan worked in the Office of the New Jersey Governor.

Ms. Bannigan joined the firm in 2007. From 2008 to 2009, she clerked for the Honorable Mary Little Cooper of the United States District Court for District of New Jersey.

Ms. Bannigan received her J.D. with high honors from Rutgers University in 2007, where she served as Production Editor of the Rutgers Law Review. She received a B.A. with honors from Rutgers College in 2002. Ms. Bannigan is a member of the Bars of New York and New Jersey and is admitted to practice before the Southern District of New York and District of New Jersey.

 Janice Bereskin

Janice Bereskin, Partner, Bereskin & Parr

Janice’s practice focuses on Canadian and international trademarks. She has indepth experience in search analysis, filing applications, oppositions, cancellation proceedings and portfolio management. Janice offers clients strategic advice for protecting and managing their trademarks in Canada and abroad.

Janice was a recipient of the Intellectual Property Institute of Canada (IPIC) Education Foundation Prize for achieving the highest mark overall in the Canadian Trade-mark Agent Examination. Janice also successfully completed the Intellectual Property Summer Institute (IPSI) program at the Franklin Pierce Law Centre.

Janice is an active member of the International Trademark Association (INTA). She recently served on INTA’s Board of Directors. Currently, Janice is co-chair of an INTA Presidential Task Force, co-chair of the 2014 Leadership Meeting and member of the Leadership Development Committee.

 David Bernstein

David H. Bernstein, Partner, Debevoise & Plimpton

David Bernstein chairs Debevoise’s Intellectual Property Litigation Group. He is widely recognized as one of the nation’s leading intellectual property litigators. Mr. Bernstein is acknowledged as an intellectual property “Star” in the IFLR Benchmark Litigation Guide and as an Intellectual Property “Trailblazer” and “Pioneer” by the National Law Journal. He is ranked in the top tier by Chambers Global and Chambers USA, which notes that he is a “rockstar” and “is roundly considered to be one of the finest trademark litigators in the nation” and where clients note he is "an exceptional, dynamic lawyer and a tenacious litigator” and “just incredible in terms of strategic planning," and The Legal 500 US, where he is seen as “a brilliant litigator," and "the dean of the IP litigation bar." Mr. Bernstein is also ranked in the top tier in the World Trademark Review 1000, where sources note that he has “a larger-than-life reputation in this profession and he’s the real deal. He has an unmatched knowledge base, but also brings a ton of energy to his practice. He is on top of all the issues and very proactive in his management of cases.” “He is also indisputably one of the very best trademark lawyers in the country.” Managing Intellectual Property magazine has selected Mr. Bernstein as the Outstanding IP Litigator of the Year, The International Trademark Association has awarded Mr. Bernstein the President’s Award, the International Who’s Who of Trademark Lawyers has selected Mr. Bernstein as one of the top ten trademark lawyers in the world, and Euromoney Expert Guides has selected him as one of the top three trademark lawyers in the United States.

Mr. Bernstein is active in alternative dispute resolution. He has served as a neutral in ADR proceedings administered by the London Court of International Arbitration, the World Intellectual Property Organization, the International Institute for Conflict Prevention and Resolution, the International Centre for Dispute Resolution, the Hong Kong International Arbitration Centre, the National Arbitration Forum, and the Czech Arbitration Court.

Mr. Bernstein is an adjunct professor at New York University School of Law and George Washington University Law School, where he teaches Advanced Trademark Law. He has authored or co-authored numerous articles and chapters on intellectual property, as well as the leading treatise on advertising law, The Law of Advertising, Marketing and Promotion.

Mr. Bernstein is Past Counsel to INTA, has served on the Board of Directors, co-chaired the Annual Meeting, chaired the International Amicus Committee, and is currently Chair of the Emerging Issues Committee.

Mr. Bernstein joined Debevoise in 1990. He received an A.B. magna cum laude from Princeton University’s Woodrow Wilson School of Public and International Affairs in 1985, an M.Sc. from the London School of Economics and Political Science in 1986, and his J.D. from Yale Law School in 1989. Prior to joining Debevoise, Mr. Bernstein served as law clerk to the Hon. Robert E. Keeton, in the United States District Court for the District of Massachusetts, from 1989-1990.

 Emily Burns

Emily Burns, Senior Trademark Counsel, Google LLC

Emily Burns is Senior Trademark Counsel at Google LLC, where she handles prosecution, enforcement, policy and intermediary liability matters for the YouTube, Chrome and Living Room product areas. She also serves as an Adjunct Professor at the University of California, Hastings School of Law where she teaches Trademark Prosecution and Counseling.

 Annabelle DanielVarda

Annabelle DanielVarda, Legal Director, Trademarks, Google LLC

Annabelle DanielVarda is a Legal Director and heads the Trademark team at Google LLC. She joined Google in 2007 and prior to that she was counsel at Apple Inc., where she worked on iTunes. She was in private practice in the Trademark & Advertising Practices group and the Intellectual Property Litigation group at Wilson Sonsini Goodrich & Rosati. She started her legal career clerking for the Honorable James W. Ware, United States District Court for the Northern District of California. Annabelle received both her undergraduate and law degrees from Santa Clara University.

 Kristine Dorrain

Kristine Dorrain, Corporate Counsel-IP, Amazon

Kristine Dorrain is Corporate Counsel for Amazon Registry Services, Inc. (“ARSI”), Amazon’s domain name registry business. Kristine and her colleagues work together to handle all legal and policy issues related to starting up and running Amazon’s 52 top level domains, including Amazon’s 8 brand TLDs. Kristine primarily focuses on leading ARSI’s enforcement and abuse management efforts. She actively participates in ICANN meetings and projects and is a member of the Rights Protection Mechanisms Policy Development Process Working Group.

Prior to joining Amazon, Kristine was Director of Arbitration and Legal Counsel for Forum (formerly National Arbitration Forum). During her 10 years with Forum, Kristine oversaw thousands of trademark disputes administered under the Uniform Domain Name Dispute Resolution Policy (“UDRP”). Under her direction, Forum launched the first, and most used, Uniform Rapid Suspension System (“URS”) program.

Kristine also spent 10 years as an adjunct professor for William Mitchell College of Law, co-teaching a course she and a colleague created that focused on appellate advocacy for IP students. As part of that role, she was honored to teach and coach students participating in INTA’s Saul Lefkowitz Moot Court and the Cardozo/BMI Entertainment and Communications Law Moot Court.

 Angela Dunning

Angela Dunning, Parter, Cooley

Angela Dunning is a litigation partner in Cooley’s Palo Alto office. Her practice spans a wide array of matters in federal and state court, including trademark, copyright, trade secrets and unfair competition cases; complex commercial disputes; and securities litigation, deal cases, and white-collar criminal matters. She has tried numerous cases to a jury verdict and has substantial experience in the federal appellate courts, including multiple arguments before the Ninth Circuit.

Angela was part of the Cooley team who defended the world-famous GOOGLE trademark against charges that it had become generic as a result of its use as a verb in every day speech. Angela took a leading role in obtaining summary judgment for Google, and then successfully argued for affirmance before the Ninth Circuit.

Angela also handled the successful district court and Ninth Circuit arguments for Blurb in the now infamous Monkey Selfie copyright suit that PETA filed on behalf of a crested macaque. She will be arguing in the Ninth Circuit later this Spring on behalf of eBay in a case alleging violation of the California Resale Royalty Act, which purports to impose a continuing and unwaivable 5% royalty on the resale of fine art anywhere in California.

Angela joined Cooley in 2000 straight out of UC Davis Law School, where she graduated Order of the Coif. She has an honors degree from UC San Diego in Literature/Creative Writing.

 Joe Ferretti

Joe Ferretti, VP & Chief Counsel, Global Snacks Group & Global Trademarks, PepsiCo

Joe Ferretti is Vice-President & Chief Counsel, Global Snacks Group & Global Trademarks for PepsiCo, Inc. In this role, he leads a team of experienced professionals who are responsible for all trademark, copyright and domain name work for PepsiCo globally. In addition, Joe oversees legal marketing and related issues for PepsiCo’s global snacks group.

Joe joined PepsiCo after spending 13 years at the Oklahoma law firm of Crowe & Dunlevy, where he was a partner and chair of the firm’s IP group. Joe holds an LL.M. in Intellectual Property from the University of New Hampshire, Franklin Pierce Center for Intellectual Property.

Joe currently serves as Past-President of the International Trademark Association (INTA).

 Katie Fink

Katie Fink, Partner, Banner Witcoff

Katie Laatsch Fink focuses her practice on intellectual property litigation and counseling. She represents clients in litigation matters involving patents, trademarks, trade dress, copyrights, and trade secrets. Katie also counsels clients concerning a broad range of issues arising under trademark and copyright law. Her experience in these fields includes prosecution of applications, enforcement, and oppositions.

Litigation Experience: Katie has significant experience managing and litigating intellectual property matters. Katie has experience in all aspects of litigation including discovery, motion practice, pre-trial efforts, trial, and appeal. Katie has successfully achieved client business goals in enforcing intellectual property rights and defending against allegations of infringement. Katie’s litigation accomplishments include:

Successfully defending against numerous motions for summary judgment of invalidity and non-infringement;

Successfully obtaining summary judgments of invalidity and no inequitable conduct

Successfully obtaining favorable rulings with respect to discovery disputes and motions in limine

Successfully negotiating favorable resolutions short of summary judgment or trial, achieving client business goals for numerous clients

Trademark Experience: Katie actively manages the trademark portfolios for several corporations, from start-ups to large corporations. Katie counsels clients in protecting trademark rights and procurement of trademark registrations in the U.S. and internationally, providing client-oriented strategies for coverage of rights. She also manages trademark opposition proceedings globally and has achieved numerous decisions resulting in favorable outcomes for Banner & Witcoff clients. Katie also presents and writes on various intellectual property topics, and is a member of INTA. Katie was listed as a Illinois Super Lawyers’ Rising Star from 2013-2018. The Rising Stars list represents the top 5 percent of attorneys in each state. Illinois Rising Stars are selected through a peer balloting process involving attorneys from across Illinois and conducted by a research and review panel organized by Thomson Reuters. Katie was also recognized in Super Lawyers’ Top Women Attorneys in Illinois.

Katie earned her Juris Doctor, cum laude, from Northwestern University School of Law. While in law school, Katie served as a judicial extern for the Honorable Amy J. St. Eve of the United States District Court for the Northern District of Illinois. Katie earned a Bachelor of Science in Engineering, magna cum laude, from the University of Pennsylvania, where she majored in Systems Science and Engineering. Prior to becoming an attorney, Katie worked as a program analyst for Lockheed Martin Information Technology under a contract with the Federal Aviation Administration.

Katie is admitted to practice before the Supreme Court of Illinois, the U.S. District Courts for the Northern District of Illinois and Eastern District of Wisconsin, and the U.S. Court of Appeals for the Federal Circuit. She is also registered to practice before the U.S. Patent and Trademark Office as a patent attorney.

Katie practices in the Chicago office of Banner & Witcoff, Ltd.

 David Franklyn

David Franklyn, Professor, USF School of Law

Professor David Franklyn has been building the University of San Francisco's IP/Cyberlaw program since he joined the faculty. Professor Franklyn received his B.A. from Evangel College and his J.D. from the University of Michigan Law School. Upon graduation, he clerked for the Hon. John Feikens of the U.S. District Court in Eastern Michigan, and practiced law for 5 years in the Chicago office of Mayer, Brown & Platt. He is Editor-in-Chief of the 3rd Edition of McCarthy's Desk Encyclopedia of Intellectual Property. Professor Franklyn serves as Executive Director of both the McCarthy Institute and the LL.M. Program in Intellectual Property and Technology Law.

 Vineeta Gajwani

Vineeta Gajwani, Managing Counsel, IP, Electronic Arts

Vineeta Gajwani is Managing Counsel of IP at Electronic Arts Inc. (EA). EA is a leading developer and publisher of interactive entertainment software for personal computers, mobile devices, handheld game players, and advanced entertainment systems. Vineeta oversees the company’s trademark, copyright and domain portfolios, handles IP disputes and litigation, and manages the company’s worldwide IP enforcement program. She also provides legal counsel on various IP matters, including trade secrets, domains, content clearance and licensing. Prior to joining EA, Vineeta worked at Foley & Lardner LLP, where her practice focused on IP, antitrust and commercial litigation. Vineeta received a Bachelor of Arts degree from Duke University and a Juris Doctorate degree from Washington University School of Law.

 Bai Gang

Bai Gang, Senior Partner, Wanhuida Peksung IP Group

BAI Gang is a Senior Partner at Wanhuida Peksung IP Group, a leading Chinese IP service powerhouse formed by the merger of WAN HUI DA Law Firm & IP Agency and PEKSUNG IP Ltd in November 2016. He is the Managing Partner of Wan Hui Da Law Firm & IP Agency.

Mr. BAI is a prominent figure in China’s intellectual property field. He is a veteran intellectual property counsel who has been representing the clients’ prosecuting, enforcement and litigating interests in China since 1990s. He has been leading the firm’s practice groups in obtaining landmark decisions, delivering astute, reliable and effectual legal solutions for clients’ high-profile cases, contributing to the nation’s IPR legislative progress and helping to mold the industry standards.

On account of his expertise in the IPR field, Mr. BAI was invited in 2005 by the State Intellectual Property Strategy Working Conference to join its advisory panel on the drafting of the "China National Intellectual Property Strategy", which was released in June 2008.

Since then, Mr. BAI has been playing an advisory role in the legislative progress of Chinese IPR laws and regulations. He was invited to advise on the third amendment to the “Trademark Law”, the amendment to the “Regulations for the Implementation of the Trademark Law”, the revision of the “Regulations on Customs Protection of Intellectual Property Rights” and more recently the drafting of the “Provisions of the Supreme People’s Court on Several Issues Concerning the Hearing of Administrative Cases Involving the Granting and Affirmation of Trademark Rights”.

Mr. BAI was elected member of the China Subcommittee of the International Trademark Association (INTA) Anti Counterfeiting and Enforcement Committee for the 2006-2007 committee term. From then on, he has been deeply involved with the association, frequently lecturing on major issues of the industry and moderating professional workshops at various events.

In 2006, Mr. BAI was elected Vice Chairman of Yiwu Federation for the Protection of Famous Brand (YWFPFB), an influential NGO initiated and sponsored by hundreds of brand owners to defend their IPRs in China.

Mr. BAI authors or co-authors a dozen articles and treatise including: “A 12-year battle against a bad-faith trademark application” (China Business Law Journal, 2017), “Chambers Practice Guides Pharmaceutical Advertising - China Chapter” (Chamber and Partners, 2017), “Trademark Law: China & India” (China Business Law Journal, 2014), “New Measures on Internet Trading Introduced” (International Law Office, 2010), “Actions Speak Louder than Words” (Managing IP/China IP Focus 2007), “Enforcement Lessons” (Managing IP/China IP Focus 2006), “IPR Roadmap - Roadmap for Trademark Protection in China” (IPR2). He has been a member of the editorial committee of the “China Trademark Report” (Volume I - XII) since 2003. He is regularly invited to speak at conferences and seminars both at home and overseas.

In 2015, Mr. BAI is elected member of the INTA China Global Advisory Council for the 2016-2017 term. He is appointed, in 2017, Co-Chair of the Council for the 2018-2019 term.

Membership & Qualification: Vice Director of Expert Self-Governed Management Committee of the IPR Case Guidance (Beijing) Base of the Supreme People’s Court, Member of the Advisory Board of the IPR Case Guidance (Beijing) Base of the Supreme People’s Court, Expert of the State Intellectual Property Strategy Think Tank, Expert of Beijing High-profile Intellectual Property Talent Pool, Judicial appraiser of Beijing Guo Wei IP Judicial Expertise Center, Council member of China Intellectual Property Society, Council member of Copyright Society of China, Vice President of Capital Intellectual Property Service Association, Council member of IPRC Intellectual Property Right Center, Researcher of the Intangible Assets Management and Research Center of China University of Political Science and Law (CUPL)

Mr. BAI has been rated Leading Lawyer/Individual in the practice of intellectual property by: authoritative legal commentary magazine “Legal 500 Asia Pacific” (2010 - 2017),renowned publisher of the leading directories of the legal profession Chambers & Partners (2009, 2011 - 2017), premium legal directory for domestic law firms in Asia-Pacific “Asialaw Profiles” (2016 & 2017).

Since 2014, Mr. BAI has been included four years in a row in Managing Intellectual Property’s List of IP STARS in China. He has also been chosen by the China Law & Practice research team as a Leading Lawyer in the practice of intellectual property in 2014 and 2015. In 2016 and 2017, Mr. BAI has been ranked as a WIPR Leader for China in both the Patent and Trademark categories by the World Intellectual Property Review magazine.

 Bobby Ghajar

Bobby Ghajar, Partner, Cooley

Bobby Ghajar is trial lawyer in Cooley’s intellectual property litigation group. Although he has litigated many types of commercial litigation matters, Bobby's practice is predominantly focused on advising leading companies in trademark, trade dress, copyright, right of publicity and false advertising litigation. He has handled dozens of high-stakes litigation and appellate matters for some of the top brand owners in the world, and many of his cases have helped to create legal precedent. He has managed and grown trademark portfolios for some of the best known brands in the world. He frequently writes and speaks on intellectual property issues, and is a regular at INTA.

Southwestern Law School
JD, 1998, honors

University of California, Los Angeles
BA, 1995

 Elena Grimme

Elena Grimme, Assistant General Counsel, Trademarks, Microsoft

Elena M. Grimme is Assistant General Counsel and Head of the Trademark Group at Microsoft, which is responsible for the company’s worldwide trademark portfolio. In this role, she oversees all the clearance, prosecution, and enforcement of the company’s brands, and she drives the company’s trademark policy efforts around the world. Elena is an active member of the International Trademark Association (INTA) and is a past member of the INTA Board of Directors.

Prior to her trademark role, Elena was responsible for Microsoft’s IP enforcement programs in Europe. Before joining Microsoft in 2007, Elena worked in both in-house IP departments and in boutique IP law firms. Elena holds an LL.B. degree (Hons) in English and European Law from Queen Mary University of London, and an LL.M. in Intellectual Property Law from the University of New Hampshire, Franklin Pierce Center for Intellectual Property. Elena is admitted to the state bars of Washington and New York and is a European Trademark and Design Attorney.

 Rafa Gutierrez

Rafa Gutierrez, Senior Counsel, Uber

Rafa Gutiérrez heads up the trademark and copyright group at Uber Technologies, Inc. He manages Uber’s global trademark portfolio, including searching, prosecution and policing/enforcement. Before joining Uber, Rafa worked as a solo practitioner where he provided trademark services to a number of clients in the medical marijuana industry. Rafa is also a proud alumnus of the University of San Francisco School of Law.

 Judy Jennison

Judy Jennison, Partner, Perkins Coie

Judy Jennison is a partner with Perkins Coie, based in Seattle. Her practice focuses on intellectual property litigation and counseling for technology companies.

Judy was lead counsel for the successful search engine defendant in Kelly v. Arriba Soft, a landmark fair use case. She has participated in a number of other leading copyright cases, including Nintendo v. Galoob, Adobe v. Southern Software and MGM v. Grokster. Judy is also chair of the firm’s cross-practice Trade Secrets Group of more than 100 lawyers whose practices involve litigation or counseling on trade secret issues.

In addition to her many years in private practice, Judy spent eight years as an in-house lawyer with Microsoft Corporation, where she led the company’s Copyright and Trade Secret Group, served as associate general counsel for the Microsoft Office business and was responsible for significant aspects of the company’s worldwide antitrust compliance efforts.

 Tom McCarthy

Tom McCarthy, Senior Professor, USF

J. Thomas McCarthy is a Senior Professor at the University of San Francisco School of Law, where he has been on the faculty for over forty years. He is the Founding Director of the McCarthy Institute of Intellectual Property and Technology Law.

Professor McCarthy is the author of the seven-volume treatise "Trademarks and Unfair Competition," published by Thomson-Reuters-West. This book is in its Fourth Edition and has been in print for forty years. This treatise has been cited as authority in over 4000 judicial decisions. He is also the author of the two volume treatise, "The Rights of Publicity and Privacy," and the reference book, "McCarthy's Desk Encyclopedia of Intellectual Property."

In 2012 McCarthy was named to the Intellectual Property Hall of Fame by Intellectual Asset Management magazine. He received the 2011 Distinguished Service Award of the International Trademark Association and the Centennial Award in Trademark Law from the American Intellectual Property Law Association in 1997.

He is a consultant “Of Counsel” with the firm of Morrison & Foerster in San Francisco. He is an avid watercolor painter.

 Jeff Neuman

Jeff Neuman, Senior Vice President, Com Laude (USA)

Jeff Neuman is Senior Vice President of Valideus USA / Com Laude USA and has been instrumental in providing key business and policy advice in the fields of internet governance, intellectual property protection and domain name policy since the mid-1990s. Currently, he serves as the overall business and strategic lead for the Com Laude Group which consists of Com Laude's Corporate Domain Name Management services and Valideus' Front End Registry Management Services.

Previously at Neustar, Inc., he was the business lead for its Registry Services team responsible for the sales, business development, distribution and management of Neustar’s franchise TLDs, including .BIZ, .US and .NYC. He was also responsible for Neustar’s response to the new gTLD initiatives, including the launch and administration of each of its 350+ new gTLD applications. Prior to that, Jeff led the Neustar legal team for Enterprise, Media and Registry Services where he was responsible for the oversight of all legal and policy matters for these organizations.

 Jon Nevett

Jon Nevett, Co-Founder and EVP, Donuts Inc.

Jonathon Nevett is a veteran of the domain name industry. He co-founded Donuts Inc. in 2010 and helped to raise in excess of $150M to form the largest registry of Internet domain extensions. He currently serves as its EVP for Corporate Affairs and on its Board of Directors. Jon also is a founding Board member of the Domain Name Association, the domain name industry's trade association. Previously, Jon served as President at Domain Dimensions, Senior Vice President at Network Solutions, Director at MCI and as an associate at the law firm of Kirkland and Ellis.

Jon has served on numerous ICANN task forces, working groups, and panels. He is a member of the ICANN Nominating Committee and served on ICANN's IANA Stewardship Transition Coordination Group (ICG), the group tasked with steering the move of this function from the United States Government to the global multistakeholder community. He also helped to form and served as the first Chair of the New gTLD Applicant Group (NTAG) and served as Chair of the Registrar's Stakeholder Group for three terms.

Related to trademark protection, Jon currently serves on the Rights Protection Mechanisms (RPM) Working Group and has served as a member of the ICANN Implementation Recommendation Team (IRT), the Special Trademark Issue team (STI), and on the INTA Internet Committee for four years.

In 2009, Jon was appointed to the U.S. Department of Commerce’s Online Safety and Technology Working Group related to issues of child safety and the Internet.

Jon received his Juris Doctor from Harvard Law School and his undergraduate degree from Binghamton University.

 Russ Pangborn

Russ Pangborn, Partner, Seed IP Law Group

Russ specializes in trademark and technology law, including strategic trademark and copyright counseling, internet policy, unfair competition, domain name strategy and disputes, trademark prosecution and maintenance, licensing, enforcement and litigation. He received his AB in Psychology from Stanford University and his JD from the University of California, Hastings College of the Law.

Russ has been an intellectual property attorney for over 20 years with 14 years of in-house experience at global technology leaders Microsoft and Intel. Russ served as the global head of trademarks at Microsoft, where he led a team of experienced trademark professionals in the strategic counseling of Microsoft’s global businesses on all aspects of trademarks and internet policy development. Russ also served as the manager of Microsoft’s Copyright and Trade Secret group. Prior to Microsoft, Russ was a senior trademark attorney at Intel Corporation, where he managed a team responsible for the global policing of the Intel corporate brand. He also previously worked in private practice at a boutique IP law firm in Southern California. Russ is a frequent speaker at various IP association and CLE events and is the Co-Founder of the annual McCarthy Institute - Microsoft Symposium,“Trademark Law and Its Challenges.”

Russ is admitted to the California State Bar and the U.S. District Courts for the Central and Northern Districts of California. He is active with the International Trademark Association (INTA), having served multiple terms on the Board of Directors for INTA and as a member of INTA’s Executive Committee. He previously served in officer ranks with the organization through Vice President, and has served on numerous committees. Russ is also active with ICANN. He has served as a member on the Intellectual Property Constituency and was a founding member of the Brand Registry Group. He also participated on the Implementation Recommendation Team (IRT) for ICANN.

 Mark Puzella

Mark Puzella, Principal, Fish & Richardson

Mark is a Principal and trial lawyer in the Boston office of Fish & Richardson, where he specializes in trademark, copyright and media litigation. He has spent his career helping safeguard some of the most recognizable brands in the world as well as assisting start-up and established technology companies develop comprehensive strategies to avoid litigation where possible, and to succeed in litigation when necessary. Mark is also highly skilled and experienced in conducting accelerated cases. His exceptional record of success has earned him praise as a problem solver from client and peer surveys. WTR 1000 has called him “intelligent, thoughtful and client-oriented,” and noted that he has a singular ability to “parse through substantial volumes of information to quickly identify the crux of the matter.” Legal 500 has described him as a “smart, creative” trial lawyer who “anticipates everything.” Mark earned his J.D. from Northeastern University School of Law and his B.A. from Wesleyan University.

 Sara Rowe

Sara Rowe, Product and Litigation Counsel, Pinterest

Sara Rowe manages Pinterest's trademark portfolio in her role as Product and Litigation Counsel at Pinterest, Inc. She joined Pinterest in 2017 from Wilson Sonsini Goodrich & Rosati, where she specialized in Internet strategy and litigation with a focus on speech and intellectual property law, representing Silicon Valley companies such as Google and Flipboard.

Sara’s work history also includes time at eBay, Inc., the Stanford Center for Internet and Society, and the Berkman Klein Center for Internet & Society.

Sara is a graduate of Stanford Law School and a member of the New York and California Bar Associations.

 Etienne Sanz de Acedo

Etienne Sanz de Acedo, CEO, INTA

Etienne Sanz de Acedo joined INTA on July 1, 2013. As CEO, Mr. Sanz de Acedo works with the Board of Directors and Officers to recommend, formulate and implement policies and programs for the Association; is responsible for the administrative operation of the Association’s offices and the supervision of all staff; and is responsible for the development and administration of the annual budget.

Before joining INTA, Mr. Sanz de Acedo was Head of Communications and Member of the President’s Cabinet at the Office for Harmonization in the Internal Market (OHIM), the EU’s intellectual property agency, where he was responsible for strategic communications and the Office´s corporate image and identity. Before joining OHIM, Mr. Sanz de Acedo practiced as an attorney in Spain and taught law at the University of Alicante, Spain.

Mr. Sanz de Acedo holds a law degree from the University of Alicante, an LLM in European Community Law from the Université Libre de Bruxelles in Belgium, an executive MBA from Instituto de Empresa Business School in Madrid.

A Spanish and French nation, Mr. Sanz de Acedo speaks English, French, Italian and Spanish.

 Danny Sullivan

Danny Sullivan, Public Liaison for Search, Google LLC

Danny Sullivan is Google’s Public Liaison for Search. His role is to help the public better understand how Google Search works and to engage with the outside community to hear feedback on how search can be improved.

Sullivan joined Google in 2017, after retiring from journalism. He began his career in 1989 with daily newspapers, first with the Los Angeles Times and then the Orange County Register. In 1996, he started his own publication, Search Engine Watch, and a decade later launched Search Engine Land, which both focused on covering search engines and the search marketing space.

Sullivan’s work was widely recognized for its depth and thoughtfulness of coverage. Author Ken Auletta referred to him his his book Googled, as “the closest approximation to an umpire in the search world.”

 David Taylor

David Taylor, Partner, Hogan Lovells

The challenge of the Internet to brand protection was something that David Taylor recognised early and has been the focus of his pioneering practice for close to 20 years. His experience and vision has led to his recognition as being at the cutting edge of internet-related branding issues globally.

Originally an engineering graduate from Birmingham University in the UK, David went on to study in France where he obtained a doctorate in Physics in 1992. His scientific work made him finely attuned to the potential of the Internet that was shortly to be unleashed on the business world. As such he built a Domain Name and Internet Governance practice from scratch within the firm, naming it Anchovy.

David advises a multitude of international clients seeking to optimize their global domain name strategy dealing with cybersquatters and cybersecurity issues, interlacing portfolio management with worldwide enforcement and Internet Governance yet always looking for the pragmatic solution. He was significantly involved in the ICANN new gTLD process over the last 8 years. David was a member of the Implementation Recommendation Team (IRT) set up by ICANN in March 2009 to propose and develop solutions to the issue of trademark protection in connection with the introduction of new gTLDs. He was also a member of the ICANN GNSO Council and a special advisor to the INTA (International Trademarks Association) Internet Committee between 2009 and 2012.

David is a domain name panellist for World Intellectual Property Organization (WIPO), a panellist for UK domain name disputes with Nominet, and an arbitrator for EU and the UDRP with the Czech Arbitration Court enabling him to consider issues from an adjudicator's perspective across a number of jurisdictions. In addition to domain names David also advises on data protection issues and assists on liability issues related to user generated content and classification as a hosting provider. When not working he likes to enjoy time with his family, ski and cycle.

 Mary Wong

Mary Wong, Senior Director, Special Adviser for Strategic Policy Planning, ICANN

Mary Wong joined ICANN as a Senior Policy Director in 2013. Mary is a member of the Policy Team performing global policy development work and her responsibilities encompass managerial, analytical and research related duties. She also supports the Generic Names Supporting Organization (GNSO) with legal and policy advice and research. Prior to joining ICANN, Mary was a tenured professor of law in the United States and she has also been associated with the technology transactions practice group of a major international law firm. She holds a Bachelor of Laws degree from the National University of Singapore and a Master of Laws degree from Cambridge University in the United Kingdom.


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